In the anniversary month of September, the Dutch National Ballet attracted a record number of over six million (6,378,000) viewers of TV programmes on which the company was a guest.
The long list of programmes included Kunststof TV (NTR), EenVandaag (Avro), Vandaag de dag (Wakker Nederland), Tijd voor Max (Omroep Max), NOS Journaal, Nieuwsuur (NOS/NTR), Shownieuws late edition (SBS6) and Blauw Bloed (EO).
The screening of the Gala in nine Pathé cinemas (Amsterdam, Arnhem, The Hague, Eindhoven, Groningen, Maastricht, Rotterdam, Tilburg and Zwolle) attracted a total of 1,414 visitors, which made the Gala the best attended ‘film’ of the day at Pathé. Discussions are currently underway about whether Nutcracker & Mouseking can be shown in Pathé cinemas in the Netherlands and abroad.
The broadcast via Cultura TV attracted 23,000 viewers, and 9,000 people watched Cultura’s live stream on internet.