The Dutch National Ballet welcomed a record number of 122,394 visitors, surpassing the previous record season in 1997-1998 by a few thousand.
Average houses for the company’s performances in The Amsterdam Music Theatre and other theatres in the Netherlands ended at a record 88%.
Income from fund-raising also reached record heights. Contributions from businesses, private individuals and cultural funds amounted to almost one and a half million Euros in the 50th-anniversary season.
Several businesses linked their name to a production by the Dutch National Ballet. ING sponsored the Gala 50 years of the Dutch National Ballet and the anniversary programme Gold. The fairytale ballet Nutcracker and Mouse King was sponsored by NYSE Euronext, and the production of Giselle – the highlight of Romantic ballet – by PwC.
Nearly all the large cultural funds lent their support to the Dutch National Ballet. The VSB Fund supported the residency project in North Brabant and Limburg, the live screening of the Gala 50 years of the Dutch National Ballet in Pathé cinemas throughout the Netherlands, the new kids’ fan club JUMP and the community project Stardust in Amsterdam Nieuw-West. Stichting AMMODO supported Present/s – festival of new works, which presented nine world premieres. The SNS REAAL Fund supported the residency project in North Brabant and Limburg, and the Prins Bernhard Cultuurfonds supported the new kids’ fan club JUMP.
The Dutch National Ballet closed its anniversary season on Friday 13 July with an open-air performance of the classic Giselle in Izmir, in Turkey.
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