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YOUTUBE IMPORTANT PLATFORM FOR THE DUTCH NATIONAL BALLET
The Dutch National Ballet’s film clips have been watched on YouTube more than 446,000 times. So YouTube has become an important showcase for the company. There is also a growing following for the Dutch National Ballet on communities like Facebook, Hyves and Twitter.
The company’s own channel on the site has now been viewed more than 57,000 times. So YouTube has become an important platform for the company. There is also a growing following for the Dutch National Ballet on communities like Facebook, Hyves and Twitter.
Compared to the 100,000 people who come to see performances by the Dutch National Ballet each year, the audience reach of the film clips is considerably larger. So YouTube has grown into a prominent new virtual platform. There is evidently a demand for background information that is provided in a non-traditional way. The majority of YouTube viewers come from the Netherlands, although the company’s developments and activities appear to be closely followed in the United States as well. Most of the viewers (59%) are female. The largest viewer group is aged between 45 and 54, closely followed by a younger age group between 13 and 17.
Our following on Facebook is also growing fast. No fewer than 4,463 people have registered since the year the company started on the site. Facebook has thus become an important place for informal news items about the company and its productions. No other cultural organisation in the Netherlands has such a large following on Facebook. Hyvers are also finding their way to the Dutch National Ballet. 1,684 fans, mostly from the Netherlands, have joined this social community. The relative growth figures for our place on Twitter are practically identical. The Dutch National Ballet can now boast 271 followers, who read all our messages, even though the company only started sending out ‘tweets’ six months ago.
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